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国内大中型客车市场需求预测
引用本文:韩亮,豆素勤.国内大中型客车市场需求预测[J].长安大学学报(社会科学版),2008,10(3):73-78.
作者姓名:韩亮  豆素勤
作者单位:长安大学,汽车学院,陕西,西安,710064
摘    要:为从理论上探析大中型客车市场需求问题,运用图表分析法和直线趋势预测法分析了近几年中国大中型客车市场的销售情况和市场特点,同时预测2008年大中型客车的市场需求。分析认为:在公交优先政策的实施、旅游业的快速发展等一系列相关因素影响下,大中型客车市场将稳步发展,但竞争也会日趋激烈。分析结果表明:大中型客车企业应当建立完善的销售网络和售后服务体系,生产适销对路的产品,努力拓展海外市场。

关 键 词:市场营销  大中型客车  图表分析  趋势预测

Forecast of domestic market demands of large and middle coaches
HAN Hang,DOU Su-qin.Forecast of domestic market demands of large and middle coaches[J].Journal of Chang'an University(Social Sciences Edition),2008,10(3):73-78.
Authors:HAN Hang  DOU Su-qin
Institution:(School of Automobile, Chang'an University, Xi'an 710064, Shaanxi, China)
Abstract:In order to discuss market demands for large and middle coaches, the authors in the paper, with the help of chart analysis and line trendency forecast, analyzes the market sales and the market features of the large and middle coaches in the past few years. Meanwhile, the market demands for the large and middle coaches in 2008 are forecast. The analysis shows that the market of large and middle coaches will develop steadily under the influence of implementing the policy of the bus priority and the rapid development of tourism. However, this competition will become even more fierce. Therefore, the enterprises to establish perfect sales network and after-sales service system, produce suitable products for market and try their best to expand the market of overseas.
Keywords:marketing  large and middle coach  chart analysis  trendency forecast
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