| 企业形象识别系统 |
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| 引用本文： | 刘丹.企业形象识别系统[J].东北农业大学学报(社会科学版),2006,4(1):27-29. |
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| 作者姓名： | 刘丹 |
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| 作者单位： | 哈尔滨商业大学,黑龙江,哈尔滨,150028 |
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| 摘 要： | 企业形象识别系统(CIS)就是结合现代设计观念与企业管理理论的整体性运作,以刻画企业的个性,突出企业的精神,使消费者产生深刻的认同感而达成促销目的的设计系统。创建CIS要根据企业的特点,不可盲目仿效;CIS并不适用于任何企业,企业成功的关键在于质量、服务和信誉。
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| 关 键 词： | 企业形象识别系统 理念识别 行为识别 视觉识别 |
Corporation Indentity System |
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| Liu Dan.Corporation Indentity System[J].Journal of Northeast Agricultural University:Social Science Edition,2006,4(1):27-29. |
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| Authors: | Liu Dan |
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| Abstract: | Corporate Identity System(CIS) is a design system for sales promotion.By combining the modern design idea with corporation management theory,it represents the character and spirit of the corporation,and make consumers feel deeply identify with it.Designs of a CIS should base on the corporation's character,rather than copying others.CIS is not fit to all corporation,the crux of the matter are produce's quality,its service and credit standing. |
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| Keywords: | corporation identity system mind identity behavior identity visual identity |
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