学校媒体与学生受众错位对策研究——以榆林学院为例

现代媒体的快速发展带来学校媒体行为的勃兴渐长和日益丰富。学校媒体生态也在媒体融合的大背景下发生着改变。当下榆林学院各类基于网络的新媒体不断涌现,使传播的维度、广度和深度在不同程度上都有扩展;但媒体的层出不群,并没有有效提高学生受众的满意度,学校媒体和学生受众貌合神离的局面依然存在。因此,如何有效运用学校媒体为学生受众服务,就成了我们当前应该深入思考的问题。拓展信息,深度报道、优化报道、特色报道及其建立校院媒体与学生受众互动平台等等,不失为解决错位良策。

Study on Countermeasures of University Dislocation Based on a Survey Media and Student Audience in Yulin University

The rapid development of modem media brings the prosperity of university media. University media eco- logical changes the circumstance of media convergence. At present all kinds of new media emergent based on net- work in Yulin University, and it has extended in dimension, the breadth and depth in propagation. But kinds of media do not improve satisfaction of students＂ audience. The problems between media and audience still exist. Therefore, how to effectively use the university media to serve students audience is a problem we should deeply think about.