| 试论中国电视传媒竞争 |
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| 引用本文： | 王轶群.试论中国电视传媒竞争[J].宁波大学学报(人文科学版),2005,18(5):137-141,150. |
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| 作者姓名： | 王轶群 |
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| 作者单位： | 宁波大红鹰职业技术学院,学报编辑部,浙江,宁波,315175 |
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| 摘 要： | 在竞争日趋激烈的今天,中国的电视传媒不仅要面对国际竞争,更要面对国内媒体的竞争。电视台内部的无序竞争,造成了资源的极大浪费;“制播分离”催生了民营电视制作机构的迅速崛起;入世后的大环境吸引了大批境外资本纷纷落户国内。竞争形式的多样化,竞争范围的扩大化,都给中国的电视事业带来了不小的冲击。文章将从电视媒体竞争的形式和范围两个方面,探讨当前我国电视业在竞争过程中出现的一系列问题。
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| 关 键 词： | 电视媒体 竞争 民营 |
| 文章编号： | 1001-5124(2005)05-0137-06 |
| 修稿时间： | 2004年9月29日 |
A Probe into Competition in Chinese TV Industry |
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| WANG Yi-qun.A Probe into Competition in Chinese TV Industry[J].Journal of Ningbo University(Liberal Arts Edition),2005,18(5):137-141,150. |
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| Authors: | WANG Yi-qun |
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| Abstract: | The TV media of China is confronted with not only the international competition,but the competition from the domestic media.The chaotic competition among the TV stations has engendered tremendous wastes of the resources.The separation of producing and broadcasting has given rise to a great many TV production agencies.And furthermore,China's accession into WTO has attracted large quantities of external capital to China.The diversified and magnifying competition has all brought about no small impact on China'TV undertaking.What course should the Chinese TV follow? Proceeding from the two respects of form and range of the competition,this paper analyzes a series of questions that arise in the competition of TV industry in China. |
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| Keywords: | TV media competition private businesses |
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