| 英语广告语言的情态探析 |
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| 引用本文： | 刘跃良.英语广告语言的情态探析[J].西昌学院学报(社会科学版),2012(2):13-15. |
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| 作者姓名： | 刘跃良 |
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| 作者单位： | 广东药学院外国语学院 |
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| 摘 要： | 韩礼德建构系统功能语法的目的之一是为语篇研究提供一个分析框架。本文从韩礼德人际功能理论中的情态系统入手,对英语商业广告语言的情态作简要的分析,以探求该类广告是如何运用情态手段达到其劝说目的的,从而对劝说性语篇的分析提供一些启示。
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| 关 键 词： | 系统功能语法 广告 情态 |
The Modality Analysis of English Advertising Language |
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| LIU Yue-liang.The Modality Analysis of English Advertising Language[J].Journal of Xichang College :Social Science Edition,2012(2):13-15. |
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| Authors: | LIU Yue-liang |
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| Institution: | LIU Yue-liang(Foreign Language School of Guangdong Pharmaceutical University,Guangzhou,Guangdong 510006) |
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| Abstract: | This paper aims to study the modality and its means of realizations in the language of English commercial advertising from the perspective of Halliday’s systemic functional grammar.It is hoped that the present study will provide some insight into the analysis of persuasive texts. |
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| Keywords: | Systemic Functional Grammar Avertising Modality |
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