中小企业模仿战略下的技术兼容性分析

本文从企业技术兼容性这个全新的角度研究了在具有网络外部性的市场中,中小企业通过技术模仿来提升技术水平(产品质量)以达到和在位大型企业共存并相互竞争的问题。文中通过引入模仿效率系数来刻画中小企业的技术模仿行为,并将中小企业为获得技术兼容性所支付的兼容成本内生化为模仿成本与兼容度的函数。研究结论表明:中小企业为缩小与大型企业的差距,在模仿效果不显著的前提下,倾向于选择在模仿战略中与大型企业产品进行兼容,从而分享其安装基础达到共存的目的;且在一定的模仿效率下,存在最优技术兼容度使得企业利润最大化。

Analysis on Small - Medium firms' Technical Compatibility of Imitation Strategy

The paper describes the technology imitation behavior by introducing the efficiency coefficient of imitation,converts the compatibility cost to endogenous cost of imitation and degree of compatibility.From the point of the compatibility,this paper analyzes the compatibility choice in the course of improving quality of product by imitation strategy in the market with network externalities.Results show that in the premise of indistinctive effect of imitation,small-medium firms are inclined to choose compatibility in order to share installed base for the sake of reducing the gap between large-scale firms and themslves.When efficiency of imitation satisfies the definite condition,there is the optimal degree of technical compatibility,which maximizes the samll-medium firms’ profit.