| 中国语境下主流媒体传播力评估模型及指标体系的构建 |
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| 引用本文： | 吴月红,陈明珠.中国语境下主流媒体传播力评估模型及指标体系的构建[J].安徽农业大学学报(社会科学版),2016,25(2):145-150. |
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| 作者姓名： | 吴月红 陈明珠 |
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| 作者单位： | 安徽工程大学党委宣传部,安徽芜湖,241000;安徽工程大学学报编辑部,安徽芜湖,241000 |
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| 基金项目： | 安徽省高校省级人文社会科学研究重大项目（SK2014ZD011：《新媒体环境下主流媒体传播力影响力的评估研究》） |
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| 摘 要： | 在对中国语境下主流媒体的内涵、主流媒体传播力解析的基础上,构建了一个主流媒体传播力的评估模型,并依据此模型,提出基于传播基础、传播能力、传播生态和媒介技术四个影响因素的主流媒体传播力的评估指标体系.
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| 关 键 词： | 主流媒体 传播力 中国语境 评估 指标体系 |
Building of Evaluation Model and Evaluation Index System of Mainstream Media's Communication Capacity in Chinese Context |
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| WU Yuehong,CHEN Mingzhu.Building of Evaluation Model and Evaluation Index System of Mainstream Media's Communication Capacity in Chinese Context[J].Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition),2016,25(2):145-150. |
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| Authors: | WU Yuehong CHEN Mingzhu |
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| Institution: | Publicity Department of Party Committee, Anhui Polytechnic University, Wuhu 241000, China and Editorial Office, Journal of Anhui Polytechnic University, Wuhu 241000, China |
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| Abstract: | Based on the analysis of the connotation and communication capacity of mainstream media in Chinese context, this paper establishes an evaluation model of mainstream media communication, and puts forward accordingly an evaluation index system based on four influencing factors, including commutation foundation, communication capacity, communication ecology and media technology. |
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| Keywords: | mainstream media communication capacity Chinese context evaluation index system |
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