| 基于QFD矩阵的竞争战略决策框架 |
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| 引用本文： | 沈厚才. 基于QFD矩阵的竞争战略决策框架[J]. 中国管理科学, 1998, 6(4): 35-40 |
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| 作者姓名： | 沈厚才 |
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| 作者单位： | 东南大学经济管理学院 南京 210096 |
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| 基金项目： | 江苏省哲学社会科学“九五”规划资助项目,项目号04-020 |
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| 摘 要： | 借助于全面质量管理理论中的QFD矩阵,本文提出了一种顾客导向的竞争战略决策框架,它有效地将内部竞争能力与外部竞争要素放在一起进行分析与决策。文中还进一步探讨了其中的竞争要素的特征以及竞争冲击曲线理论,为有效地作出竞争战略决策提供了基础。
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| 关 键 词： | 战略决策 竞争 QFD矩阵 |
| 收稿时间： | 1998-06-17; |
A Competitive Strategy Making Framework Based on QFD Matrix |
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| Shen Houcai. A Competitive Strategy Making Framework Based on QFD Matrix[J]. Chinese Journal of Management Science, 1998, 6(4): 35-40 |
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| Authors: | Shen Houcai |
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| Affiliation: | School of Economics and Management, Southeast University |
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| Abstract: | Based on QFD Matrix from Total Quality Management,a decision making framework for competitive strategy is developed,which combines internal capabilities and outer competitive factors for the effective strategic analysis.This paper studies the characters of competitive factors and the theory of competitive difference effect curve,which gives a basis for effectively making strategic decision by using the framework. |
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| Keywords: | Strategic decision competitive strategy QFD Matrix |
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