Finding the path beyond reputation repair: A structural topic modeling analysis of the crisis communication paradigm in public relations |
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| Institution: | 1. University of Connecticut, USA;2. University of Minnesota, USA;3. University of Missouri, USA;1. Robertson School of Media and Culture, Virginia Commonwealth University, 901 W. Main St., Richmond, VA 23284, United States;2. School of Journalism and Mass Communications, University of South Carolina, United States;3. Bellisario College of Communications, The Pennsylvania State University, United States;1. School of Communication, Northern Arizona University, USA;2. Department of Communication, Northern Illinois University, USA;3. Department of Public Relations and Strategic Communication Management, College of Media and Communication, Texas Tech University, USA;1. California State University, Chico, USA;2. University of Michigan-Dearborn, USA;3. Texas State University, San Marcos, USA;1. College of Communication & Information Sciences, The University of Alabama, Box 870172, 297A Reese Phifer Hall, Tuscaloosa, AL 35487, USA;2. Communication Department, 501 College Ave., Wheaton, IL 60187 |
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| Abstract: | This research utilizes computational methods to examine crisis communication scholarship from 2010 to 2020 in two studies with a census of all articles in Public Relations Review and the Journal of Public Relations Research (n = 1293 articles, 7400,685 words). Results indicate crisis scholarship has expanded beyond its prior focus on reputation repair. Situational crisis communication theory and image repair are compared in volume of scholarship and methodological affinity. Social media, SCCT, and media relations are identified as central topics within crisis communication scholarship. |
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| Keywords: | Crisis Situational crisis communication theory Image repair Reputation repair Discourse of renewal Computational methods |
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