When controversial businesses meet dialogic communication: Insights from public relations practitioners in the oil and gas industry |
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| Institution: | 1. Public Relations Department Faculty of Business and Communication Studies Mount Royal University, 4825 Mt Royal Gate SW, Calgary, AB T3E 6K6, Canada;2. Advertising + Public Relations Department College of Communication Arts and Sciences Michigan State University, 404 Wilson Rd, East Lansing, MI 48824, United States;1. Shenzhen University, School of Media and Communication, China;2. National University of Singapore, Department of Communications and New Media, Singapore;1. Robertson School of Media and Culture, Virginia Commonwealth University, 901 W. Main St., Richmond, VA 23284, United States;2. School of Journalism and Mass Communications, University of South Carolina, United States;3. Bellisario College of Communications, The Pennsylvania State University, United States;1. Department of Communication, Yonsei University, Seoul, Republic of Korea;2. School of Management and Economics, Handong Global University, Pohang, Kyungbuk, Republic of Korea;1. Advertising + Public Relations Department, Michigan State University, 404 Wilson Rd, East Lansing, MI 48824, USA;2. School of Journalism and Communication, Renmin University, China;3. School of Information Studies, Syracuse University, USA;4. Annenberg School for Communication and Journalism, University of Southern California, USA;5. Department of Communication, West Texas A&M University, USA |
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| Abstract: | This study investigated how public relations practitioners understand and practice dialogic communication in the controversial oil and gas industry. Guided by theoretical works of dialogic theory of public relations, the dialogic ladder, and negative spaces of dialogue, in-depth interviews were conducted with 21 practitioners who held public relations/communication positions serving the oil and gas industry in Canada. The findings suggest some points of alignment between practitioners’ understanding of dialogic public relations and the related theoretical orientation. Practitioners reported predominantly using an interpersonal approach for shallow dialogue followed by mediated and procedural approaches with different stakeholders in practice. Interviewees also shared the unique challenges they face in practicing dialogic communication due to the controversies surrounding the industry. Theoretical and practical implications are discussed. |
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| Keywords: | Dialogic communication Dialogic theory of public relations Controversial industry Oil and gas Interview |
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