“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication,public diplomacy,and nation building during Russian invasion |
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| Institution: | 1. College of Communication & Information Sciences, The University of Alabama, Box 870172, 297A Reese Phifer Hall, Tuscaloosa, AL 35487, USA;2. Communication Department, 501 College Ave., Wheaton, IL 60187;1. School of Communication, Hong Kong Baptist University, Hong Kong Special Administrative Region;2. Department of Communications and New Media, Faculty of Arts and Social Sciences, National University of Singapore, Singapore;3. School of Communication, Hong Kong Baptist University, Hong Kong Special Administrative Region;4. Lee Kong Chian School of Business, Singapore Management University, Singapore;1. Advertising + Public Relations Department, Michigan State University, 404 Wilson Rd, East Lansing, MI 48824, USA;2. School of Journalism and Communication, Renmin University, China;3. School of Information Studies, Syracuse University, USA;4. Annenberg School for Communication and Journalism, University of Southern California, USA;5. Department of Communication, West Texas A&M University, USA;1. Robertson School of Media and Culture, Virginia Commonwealth University, 901 W. Main St., Richmond, VA 23284, United States;2. School of Journalism and Mass Communications, University of South Carolina, United States;3. Bellisario College of Communications, The Pennsylvania State University, United States;1. School of Journalism & Media Studies, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182-4561, United States;2. Department of Journalism, Central Michigan University, 1200 S Franklin St, Mt Pleasant, MI 48859, United States |
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| Abstract: | The Russian invasion of Ukraine in February 2022 resulted in an armed conflict that led to the death of thousands of soldiers and innocent civilians. While the countries waged war on the ground in places like Kyiv, Kharkiv, and Mariupol, another battle took shape in the Twittersphere. Ukraine and Kyiv’s official Twitter accounts leveraged their online platforms to win the war of public opinion by broadcasting the atrocities of war in real time, engaging with other countries as a form of digital public diplomacy, and rallying internal publics through nation building message strategies. The current study explores the use of government social media accounts during a unique period of armed conflict to identify various messaging strategies utilized to (1) communicate during a crisis event, (2) project itself favorably among an international audience, and (3) build a sense of national identity and unity among its citizenry. Results from this study suggest that public relations scholars should consider further analyzing the ways in which social media, nation building, and public diplomacy intersect during crisis events. Theoretical and practical implications are discussed. |
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| Keywords: | Social media Nation building Public diplomacy Crisis communication Conflict |
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