基于灰色模糊的文旅产业园服务水平评价研究

当前,我国文旅融合迅速崛起,园区化成为主要发展趋势。文章以W文旅产业园服务水平为研究对象,运用网络爬虫抓取各大网站游客评论,再利用ROST CM6软件对抓取内容进行分词处理,从游客感知视角建立园区服务水平评价指标体系和灰色模糊综合评价模型,对W文旅产业园进行实证研究,结果发现W文旅产业园处于中等服务水平,并提出相关建议:发挥政府主导作用;加强文化融合;强调基础服务建设等,以期为我国文旅产业园高质量发展提供新思路。

Research on Service Level Evaluation of Cultural and Tourism Industry Parks Based on Grey Fuzzy Theory

Currently, with the rapid integration of culture and tourism in China, park-oriented development has become the main trend. This paper takes the cultural and tourism industry park as the research object, uses web crawlers to capture tourist comments from major websites, and uses ROST CM6 software to segment the captured content. Based on the perspective of tourist perception, a service level evaluation index system and a grey fuzzy comprehensive evaluation model are established. In this vein, an empirical research is conducted on the Cultural and Tourism Industrial Park W, and the results show that W is at a moderate service level. Accordingly, some suggestions are proposed, namely, giving full play to the government’s leading role, strengthening cultural integration, emphasizing the construction of basic services, etc. In this sense, this paper provides some new ideas for the high-quality development of China’s cultural and tourism industrial parks.