Wired science: use of World Wide Web and e-mail in science public relations |
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| Institution: | 1. Managing Editor, Asian Biotechnology and Development Review (ABDR), Research and Information System for Developing Countries (RIS), Core IV B, IVth Floor, India Habitat Centre, Lodi Road, New Delhi 110003, India;1. Service de dermatologie, hôpital Henri-Mondor, 51, avenue du Maréchal-de-Lattre-de-Tassigny, 75006 Créteil, France;2. Centre national d’appui à la lutte contre la maladie (ex institut Marchoux), Bamako, Mali;3. EPS institut d’hygiène sociale, Dakar, Sénégal;4. LIC EA4393, service de santé publique et URC, hôpital Henri-Mondor, université Paris Est Créteil, 51, avenue du Maréchal-de-Lattre-de-Tassigny, 94100 Créteil, France;1. Organismic and Evolutionary Biology Graduate Program, University of Massachusetts Amherst, Amherst, MA, U.S.A.;2. Department of Psychology, University of Massachusetts Amherst, Amherst, MA, U.S.A.;3. Department of Biology, University of Massachusetts Amherst, Amherst, MA, U.S.A.;4. Department of Biology, San Diego State University, San Diego, CA, U.S.A.;5. Department of Biology, University of Oklahoma, Norman, OK, U.S.A.;1. Birla Institute of Technology (BIT) Mesra, Noida Campus, India;2. Bharatiya Vidya Bhavan''s Usha & Lakshmi Mittal Institute of Management (BULMIM), New Delhi, India;1. iSchool, University of British Columbia, Vancouver BC, Canada;2. Scholarly Communication Lab, Simon Fraser University, Vancouver BC, Canada;3. Danish Centre for Studies on Research and Research Policy, Aarhus University, Aarhus, Denmark |
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| Abstract: | To gain visibility and public support, scientists must gain the attention of the mass media. Science public relations practitioners, who represent well-known research universities, private research organizations, government agencies, pharmaceutical companies, non-profit health associations, and public relations firms, help scientists accomplish that goal. The World Wide Web and e-mail have become an integral part of science public relations, according to a 2000 survey. Practitioners find that e-mail is essential in media relations. They believe the Web and e-mail together make it easier to obtain media coverage. Most (86%) practitioners in this highly specialized field believe the Web has improved their public relations work. |
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