Postmodernism for modernist public relations: the cash value and application of critical research in public relations |
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| Institution: | 1. Centre of Law & Economics, Australian National University, Australia;2. Faculty of Business, Government & Law, University of Canberra, Australia;1. Departamento de Estadística, Universidad Carlos III de Madrid, Av. de la Universidad 30, 28911 Leganés, Madrid, Spain;2. Departamento de Estadística e Investigación Operativa, Universidad de Cádiz, Spain;1. INSERM U1139, Faculté de Pharmacie, Université de Paris, Paris, France;2. Laboratoire de Microbiologie, Hôpital Saint-Louis, Assistance Publique–Hôpitaux de Paris (AP-HP), Paris, France;3. EA7537 Biostatistique, Modélisation et Traitement des Données Biologiques, Faculté de Pharmacie, Université de Paris, Paris, France;4. Hematology Transplantation, Hôpital Saint-Louis, AP-HP, Paris, France;5. INSERM U976, Université de Paris, Paris, France;6. UMR1319, Micalis Institute, Institut National de la Recherche Agronomique, Jouy-en-Josas, France;7. Laboratoire de Coprologie Fonctionnelle, Hôpital Pitié-Salpêtrière, AP-HP, Paris, France |
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| Abstract: | This essay argues that postmodern theorists, while adding philosophical criticism of public relations practice, also must have a “cash value” for modern public relations professionals to use their ideas. The essay argues for a fuller domain definition of public relations than used by postmodernists. It defines modernism and postmodernism, using Mumby’s four categories. It suggests examples and criteria for how postmodernist thought could be added to practitioners’ theoretical checklists. |
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