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论国际经贸与商务环境下的跨文化沟通
引用本文:葛志宏. 论国际经贸与商务环境下的跨文化沟通[J]. 北京理工大学学报(社会科学版), 2004, (5): 58-60.
作者姓名:葛志宏
作者单位:1.中国矿业大学 江苏徐州221008
摘    要:国际经贸与商务活动开展必须依靠跨文化沟通来实现。跨文化沟通往往会受到不同的文化差异因素的阻碍。这些文化差异包括语言文字、思维方式、价值观念、法律规范、风俗习惯等因素。要进行有效的跨文化的沟通,应采取适当的沟通途径,克服文化差异的不利因素,加强理解和融合。

关 键 词:国际经贸  跨文化沟通  文化差异
文章编号:1009-3370(2004)05-0058-03
收稿时间:2004-06-22
修稿时间:2004-06-22

Cross-Cultural Communication in International Economy and Business
GE Zhi-hong. Cross-Cultural Communication in International Economy and Business[J]. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (5): 58-60.
Authors:GE Zhi-hong
Affiliation:1.China University of Mining and Technology, Xuzhou 221008
Abstract:International economy and business activities must be carried out by means of cross-cultural communication. However, cross-cultural communication, to a large extent, comes across barriers from people of different cultures due to such different cultural factors as language, thinking mode, value, law, and custom. To communicate effectively with people from different cultures, those who engage themselves in international economy and business should choose appropriate communication channels and overcome the cultural barriers, and also manage to enhance mutual understanding. This way, cross-cultural communication activities can be carried out effectively and international economy and business activities can be carried out smoothly.
Keywords:International economy and trade business  Cross-cultural communication  Cultural differences.
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