| 浅析危机公关的作用 |
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| 引用本文： | 常春圃.浅析危机公关的作用[J].南京工程学院学报(社会科学版),2004,4(3):32-35. |
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| 作者姓名： | 常春圃 |
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| 作者单位： | 南京工程学院经济管理系,江苏,南京,210013 |
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| 摘 要： | 激烈的市场竞争环境下，企业随时可能遭遇危机。在危机处理中，危机公关在维护公众利益，争取舆论支持，重塑品牌形象等方面有着重要作用，文章从开展危机公关应密切注意的方面和应遵循的原则两个角度说明如何应用危机公关，发挥其在危机处理中的作用。通过危机公关这个应对危机的积极措施，促成危机的缓解与转化。
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| 关 键 词： | 公共关系 危机公关 市场竞争 信息传播 |
| 文章编号： | 1671-3753(2004)03-0032-04 |
| 修稿时间： | 2004年5月11日 |
Functions of Public Relations Crisis |
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| CHANG Chun-pu.Functions of Public Relations Crisis[J].Journal of Nanjing Institute of Technology:Social Science Edition,2004,4(3):32-35. |
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| Authors: | CHANG Chun-pu |
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| Abstract: | Considering that they may frequently encounter crises in fierce market competition, enterprises should learn how to seek help from public relations crisis, which is an effective tool to deal with crises. The usefulness of the public relations crisis lies in that it can win public confidence in the enterprises. Due attention should be paid to several aspects of its application, and some applying principles followed. |
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| Keywords: | crisis public relations public relations crisis |
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