| 浅谈广告设计与中国元素 |
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| 引用本文： | 李珂.浅谈广告设计与中国元素[J].河南工业大学学报(社会科学版),2009,5(3):85-86. |
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| 作者姓名： | 李珂 |
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| 作者单位： | 河南工业大学,设计艺术学院,河南,郑州,450001 |
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| 摘 要： | 在广告设计中中华文明被具体表现为中国元素,有着纯朴的艺术样式,这些元素不断地被艺术家、广告人、设计师吸收、提炼。在广告设计上,中国元素与现代设计快速融合后,重新表现出不同的风貌。因此,中国元素成为了现代设计创作永不枯竭的资源宝库。
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| 关 键 词： | 中国元素 创意 影视广告 |
ON ADVERTISING DESIGN & THE CHINESE ELEMENTS |
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| LI Ke.ON ADVERTISING DESIGN & THE CHINESE ELEMENTS[J].Journal of Henan University of Technology:Social Science Edition,2009,5(3):85-86. |
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| Authors: | LI Ke |
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| Institution: | LI Ke (School of Design ＆ Art,Henan University of Technology,Zhengzhou 450001,China) |
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| Abstract: | The great Chinese civilization specifically manifests itself in advertising design as the Chinese elements,which has simple artistic styles.These elements have been absorbed and refined by artists,advertisers and designers.Thus,the Chinese elements are eternal resources for modern design creation. |
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| Keywords: | the Chinese element creativity advertising for movie ＆ television |
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