手机文化传播机制形成路径及其形式

手机被称为“带着体温的媒体”。从朋友、同事、家人之间的人际传播，到单位、地区、国家的群体传播及全球传播，以手机为主的移动互联网正式进入了主流媒体序列，重构了各种文化、社会、政治体系内外媒介传播的权力关系。手机媒体技术与传播形态主要体现在媒介形态创新和使用形式创新两个方面，手机文化传播方式的不断创新与普及，很大程度上改变了人类的思维方式、社交方式和消费方式，带来了文化传播的丰富和繁荣。充分的用户基础、快速的技术创新、网络的安全治理、全媒体的深度融合将使手机发展成为最具竞争力、最有传播效果的主流文化媒体。

Formation Path of Mobile Culture Propagation Mechanism

Mobile is often called “The Media with human temperature”.The Mobile Internet which is mostly formed by mobile phones has promoted to the fifth position of Media.It reconstitutes the power relations of media propagation for multiple culture,society and politic systems.Mobile media technology and propagation forms are mainly reflected by the innovation of media form and usage.The constant innovation and popularity of the usage of mobile culture has changed the way of human thinking,socialization,and consumption to a great extent.Moreover,it brings the prosperity of culture propagation.The sufficient of user base,rapid technology development,network security mechanisms,and omnimedia integration will lead mobiles to become the mainstream of culture media which is mostly competitive and propagation ef-fective.