产品后市场服务渠道选择:垂直式或网络化?

制造业服务化让企业将核心业务向服务领域延伸.在运营成本和服务能力的约束下, 为了给顾客提供高水平服务, 后市场服务可以由供应商自主提供, 或由第三方服务商提供, 由此分别形成了垂直式渠道和网络化渠道.针对这两种供应链渠道分别进行了建模优化, 通过对比两种供应链结构下的渠道服务水平、市场供给量和供应链上各成员的利润, 讨论了供应链的最优渠道结构选择.研究结果表明, 只要服务成本不变, 供应链的渠道结构不会改变服务水平.供应链最优的渠道结构由供应商与第三方服务商的服务成本差异决定, 只要第三方服务商的服务成本足够低, 供应商就应该选择服务外包和网络化渠道, 从而实现帕累托改进.

Channel selection in service aftermarket: Vertical or networked?

The servitization of manufacturing has led enterprises to extend their core businesses to service industry. With the constraints of operational cost and service capacity, service is provided by either a supplier or a third-party service provider to achieve a higher service level for customers, thereby forming the vertical channel and networked channel respectively. This paper models and optimizes both channels. By comparing the service level, market supply and the profits of supply chain members, the optimal channel structures in different scenarios are discussed. The results show that the channel structure has no impact on service level if the service cost is constant. The optimal channel structure is determined by the service costs of suppliers and third-party service providers: if the service cost of the third-party service provider is low enough, service outsourcing and networked channel should be adopted to achieve Pareto Improvement.