社会化运作管理:一个正在兴起的研究领域

在信息化、智能化程度日益发达的社会环境中, 参与者之间的信息交互与社会行为开始显著影响整个运作管理系统.而随着与运作管理息息相关的社会经济活动的日益革新, 社会互动行为和社会因素的影响正在得到广泛的关注, 逐渐形成了一个新兴研究领域——社会化运作管理.社会化运作管理是指考虑人的社会性特征及社会影响因素的运作管理.本文从社会互动、社会价值观多元化及新经济形态的发展三个方面分析了运作管理中社会化现象产生的原因及影响, 阐明了研究和发展社会化运作管理的必要性和迫切性, 继而剖析了社会化运作管理的实现途径.在此基础上, 本文从社会学习、社会比较及社会影响等方面对社会化运作管理的理论研究进行了评述, 同时从社会化商务和共享经济角度对应用研究进行了分析, 并结合最新研究成果提出未来可行的研究方向.

Social operations management: An emerging research field

In the social environment characterized by increasingly developed information technologies and intelligence, social interactions and social behavior have great impacts on the whole operations management system. With the innovation of social economic activities, the impacts of social interactions and social factors attract much attention. The social operations management is becoming a increasingly hot research field. Social operations management refers to the operations management that takes social interactions and social factors into consideration. By analyzing the causes and the impacts of socialization from the perspectives of social interaction, the diversity of social values, and the development of new business models, this paper elaborates the necessity and the urgency of social operations management. After that, the main means to realize socialization are analyzed in detail. Furthermore, this paper reviews the related literature on theoretical research from the following three streams: social learning, social comparison and social effect; the application analysis includes the social businesses and the sharing economy. Finally, some future research directions are proposed according to the latest research.