| 基于顾客满意度的客户订单选择 |
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| 引用本文： | 郭源生. 基于顾客满意度的客户订单选择[J]. 西安电子科技大学学报(社会科学版), 2007, 17(6): 36-40 |
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| 作者姓名： | 郭源生 |
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| 作者单位： | 天津大学,管理学院,天津,300072 |
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| 摘 要： | 本文以客户订单选择为研究对象,提出了一个基于顾客满意度的目标规划模型。该模型将顾客对某项因素的满意度折换成可以衡量的量,同时考虑交货期、价格、订单被拒的失望值三个因素。通过对满意度的比较,企业可以得出最优的生产选择。
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| 关 键 词： | 目标规划模型 顾客满意度 订单选择 |
| 文章编号： | 1008-472X(2007)06-0036-05 |
| 修稿时间： | 2007-05-21 |
Options of Customer Orders Based on Customer Satisfaction |
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| GUO Yuan-sheng. Options of Customer Orders Based on Customer Satisfaction[J]. Journal of Xidian University (Social Sciences Edition), 2007, 17(6): 36-40 |
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| Authors: | GUO Yuan-sheng |
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| Abstract: | Based on the options of customer,an objective model based on customer satisfaction is presented.The model takes into consideration three factors of the delivery time,price and value of disappointment with refused orders.By comparing the satisfaction degree,enterprises can choose the optimal production plan. |
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| Keywords: | Objective model Customer satisfaction Orders selection |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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