| 女性受众与传媒中的“女性形象” |
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| 引用本文： | 王国珍.女性受众与传媒中的“女性形象”[J].浙江师范大学学报(社会科学版),2004,29(3):39-42. |
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| 作者姓名： | 王国珍 |
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| 作者单位： | 浙江师范大学,宣传部,浙江,金华,321004 |
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| 摘 要： | 着眼于女性受众的权益和对弱势群体的保护,本着媒介的社会责任和自律原则,媒介中的"女性形象"应该从片面走向完整,从矫情走向平实.媒介在赢利至上的市场规则下,也应该担负起一定的社会责任,体现出一种温暖的人文情怀.
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| 关 键 词： | 大众传媒 女性受众 女性形象 |
| 文章编号： | 1001-5035(2004)03-0039-04 |
| 修稿时间： | 2003年11月18 |
Female Audience and "Female Images" in Media |
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| WANG Guo-zhen.Female Audience and "Female Images" in Media[J].Journal of Zhejiang Normal University:Social Sciences,2004,29(3):39-42. |
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| Authors: | WANG Guo-zhen |
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| Abstract: | In order to protect the right of female audience as an inferior group, the "female images" in the media should be transformed from one-sidedness to integrity, and from affectation to naturalness. While pursuing the maximal profit on the market principle, the media should take their social responsibility and show their concern for human beings. |
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| Keywords: | Mass Media Female Audience Female Images |
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