| 我国医药品牌现状与营销策略分析 |
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| 引用本文： | 李亦兵,额尔敦敖老.我国医药品牌现状与营销策略分析[J].决策与信息,2009(9):94-95. |
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| 作者姓名： | 李亦兵 额尔敦敖老 |
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| 作者单位： | 中国药科大学国际医药商学院 |
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| 摘 要： | 品牌是给拥有者带来溢价、产生增值的一种无形的资产，它的载体是用以和其他竞争者的产品或劳务相区分的名称、术语、象征、记号或者设计及其组合，增值的源泉来自于消费者心目中形成的关于其载体的印象。
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| 关 键 词： | 品牌 问题 营销策略 |
Analysis on Current Situation of pharmaceutical brand and marketing strategy in China |
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| LI Yibing,EER Dunaolao.Analysis on Current Situation of pharmaceutical brand and marketing strategy in China[J].Decision and Information,2009(9):94-95. |
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| Authors: | LI Yibing EER Dunaolao |
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| Institution: | LI Yibing, EER Dunaolao (International Business School of China Pharmaccutical University, Nanjing, 210009) |
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| Abstract: | The brand is for the owner to bring a premium, resulting in a value-added intangible assets, which the carrier is used, and other competitors to distinguish the product or service names, terminology, symbols, symbol, or design and combinations thereof, a source of value-added comes from the minds of consumers form impressions about their carrier. |
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| Keywords: | brand problem Marketing Strategy |
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