The Effect of Health Beliefs on the Smoking Behavior of College Women

Abstract

Of the 953 women from four New England colleges who responded to a random-sample survey of smoking behavior, 30.5% were current smokers; 20.3%, former smokers; and 49.2%, non-smokers. Most had begun smoking in high school. They were concerned about their smoking and over three-fourths of them had made a serious effort to stop. Their motivations for smoking and for stopping were studied. Coping with stress was an important motivation for continuation; health effects, loss of control over their lives, and social effects were important for cessation. Discriminant analysis was used to determine the relative contribution of health beliefs to changes in smoking status.