娄底市城区经营性健身场馆构成现状分析

采用文献资料、问卷调查和实地访谈法,对娄底市城区经营性健身场馆的现状进行了调查研究,结果表明:娄底市城区健身服务场馆在数量上有了快速的增长,但经营形式比较单一,收费标准与同类城市相比偏高,健身指导员队伍质量较低,体育消费人群较集中,指出娄底市城区经营性健身服务场馆应在产业结构和布局,经营管理和市场定位等方面提高.

Investigation and Study on the Present Situation of the Structure of Operating Gymnasium in Loudi Urban Area

Using methods of the documents and materials,questionnaire,investigation and interview on the spot,the issue has made investigations to the current situation of the urban area operating gym in Loudi.It shows that Loudi urban gyms increase quickly in its quantity,but the management style is monotonous,the charge standard is higher than the one in the same cities the quality of instructor's team is relatively low,the consume crowd of physical education is more centralized.That the urban area operating gym in Loudi should be improved in the industrial structure,overall arrangement,management and market orientation are raised.