专业市场电子商务应用的影响因素分析

我国专业市场的发展对促进中国经济的发展起着举足轻重的作用。目前,中国专业市场发展迅速,但水平较低。对中国专业市场的现状进行分析研究,并在企业电子商务应用的理论基础上,结合专业市场的特点,分析研究了影响专业市场实施电子商务的3个有关问题: 组织、技术和环境,提出了影响专业市场实施电子商务的相关因素。通过设计专业市场调查表, 对成都市金牛区的专业市场进行了实证研究。

Factors Influencing the Adoption of E-commerce in Special Markets

Special markets is playing a very important role in the development of Chinese economy. On the other side, a Chinese special market is developing rapidly under a lower level. The current situation of Chinese special markets is statistically analyzed. On the basis of theories of adoption in corporations, the features of the special markets are studied and three factors affecting the adoption of E-commerce, namely environment, organization and technology, are discussed. A special market research is carried out in Jinniu District, Chengdu, Sichuan Province. The effective factors of the adoption of E-commerce are given. Some countermeasures of adoption of E-commerce are also presented.