Social Accountability as an Innovative Frame in Civic Action: The Case of Rede Nossa São Paulo

In the past three decades, Brazil’s state and civil society have undergone a transformation. Non-profit organizations have proliferated, revealing new opportunities for participation, while sustainability and corporate social responsibility have produced new agendas for corporations. Against this background, accountability has emerged within the debate, particularly with regard to governmental transparency and efficiency. This paper examines the Rede Nossa São Paulo movement, which pledges social justice and sustainability and promotes social accountability as its main strategy to achieve its mission. Thus, the main objective of this study is to understand social accountability; more broadly, the goal is to examine governmental accountability in the mobilization process developed by Rede Nossa São Paulo by referring to the framing perspective as a core aspect in the understanding of social movements. Social accountability is presented as a frame that is composed of the union between movements that are historically bonded by the motto of social justice and other groups that are related to urban development and social and environmental responsibility.