| 从当前市场状态论市场营销 |
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| 引用本文： | 廖风华,黄英.从当前市场状态论市场营销[J].重庆交通学院学报(社会科学版),2001,1(2):27-29. |
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| 作者姓名： | 廖风华 黄英 |
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| 作者单位： | 重庆交通学院!重庆400074 |
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| 摘 要： | 随着商品经济的发展 ,市场发育的完善 ,市场营销已变得日趋重要。目前市场营销已进入了第三阶段 ,面对新的市场状态 ,营销活动必须注入新的内涵。本文就当前市场状态下市场营销的新观念予以探讨
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| 关 键 词： | 市场营销 潜在市场 需求弹性 |
| 文章编号： | 1009-9794(2001)02-0027-03 |
| 修稿时间： | 2000年10月20日 |
On the New Concepts of Merchandizing at the Present Market Situation |
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| LIAO Feng-hua,HUANG Ying.On the New Concepts of Merchandizing at the Present Market Situation[J].Journal of Chongqing Jiaotong University(Social Sciences Edition),2001,1(2):27-29. |
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| Authors: | LIAO Feng-hua HUANG Ying |
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| Abstract: | Along with the development of commodity economy and the growth of market,the merchandising is becoming more important day by day.At present,the merchandising has stepped into the third phase.Facing the situation of market,the merchandizing must have new contents.The new concepts of the merchandizing at the present situation of the market are discussed. |
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| Keywords: | merchandizing potential market resilience of demand |
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