| 试论导受的实践必要性及其实践策略 |
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| 引用本文： | 邓力,明子丹.试论导受的实践必要性及其实践策略[J].西南大学学报(社会科学版),2004,30(5). |
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| 作者姓名： | 邓力 明子丹 |
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| 作者单位： | 西南师范大学学报编辑部 重庆市400715
(邓力)，重庆工商大学党委宣传部 重庆市400067(明子丹) |
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| 摘 要： | 引导受众接受,即运用各种传播手段引导受众接触新闻、选择新闻、理解新闻、记忆新闻,促使受众的思想情感价值态度向着传播者所希望的方向发展,是新闻价值实现的需要,也是新闻导向作用发挥的需要.新闻的导受策略在于以新闻的价值性来满足受众需要,以新闻的艺术传播来吸引受众接触.
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| 关 键 词： | 新闻 导受 实践 必要性 策略 |
On the Practical Necessity and Tactics of the Guiding Reception |
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| DENG Li,MING Zi-dan.On the Practical Necessity and Tactics of the Guiding Reception[J].Journal of Southwest University(Humanities and Social Sciences Edition),2004,30(5). |
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| Authors: | DENG Li MING Zi-dan |
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| Institution: | DENG Li~1,MING Zi-dan~2 |
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| Abstract: | The guiding reception which can lead the thoughts, feelings and values of recipients and develop the media's purpose by introducing many different kinds of methods, is just the demand for realizing the news value and putting the news into good use. It's tactics lie in that the news value will meet recipients' demand and that it's artistic communication will attract recipients. |
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| Keywords: | news the guiding reception pratice necessity tactics |
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