| 我国电子书定价的影响因素及方法探析 |
| |
| 引用本文： | 刘银娣.我国电子书定价的影响因素及方法探析[J].华南理工大学学报(社会科学版),2014(6):37-42. |
| |
| 作者姓名： | 刘银娣 |
| |
| 作者单位： | 华南理工大学新闻与传播学院,广东广州,510006 |
| |
| 基金项目： | 广东省新媒体与品牌传播创新应用重点实验室项目 |
| |
| 摘 要： | 我国电子书市场定价混乱,在某种程度上造成了电子书销售市场的无序状态。分析了我国电子书价格现状,并在此基础上对读者、市场、版权、价值和成本等电子书价格的相关影响要素及其重要程度进行了分析,总结了我国电子书定价的方法,包括渗透定价法、差别化定价法、捆绑定价法和尾数定价法等。
|
| 关 键 词： | 电子书 价格现状 定价因素 定价方法 |
An Analysis of the Factors and Methods of E-book Pricing in China |
| |
| LIU Yin-di.An Analysis of the Factors and Methods of E-book Pricing in China[J].Journal of South China University of Technology(Social Science Edition),2014(6):37-42. |
| |
| Authors: | LIU Yin-di |
| |
| Institution: | LIU Yin-di (School of Journalism and Comnmnication, South China University of Technology, Guangzhou 510006, (,uangdong, China) |
| |
| Abstract: | The confusion of e-book market pricing, to some extent, has caused the disorder of book sales market. We analyze the current situation of e-books prices in China.And on the basis of the relevant factors affecting e-book pricing, including e-book reader, market, copyright, value and cost and their importance were analyzed, we summarize the method of pricing of e-books, including penetration pricing, differentiated pricing, bundled pricing and ending pricing method. |
| |
| Keywords: | e-book current situation of e-books prices price mechanism price method |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
