| 我国会计师事务所创名牌的战略思考 |
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| 引用本文： | 傅黎瑛.我国会计师事务所创名牌的战略思考[J].浙江师范大学学报(社会科学版),2001,26(5):106-109. |
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| 作者姓名： | 傅黎瑛 |
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| 作者单位： | 浙江师范大学商学院 |
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| 摘 要： | 与国际名牌会计公司合并,是我国会计师事务所面对竞争最快捷而又有效的应对措施.但本文试图从另一角度探索,认为会计师事务所应有自身的品牌意识,并从品牌的意义及价值入手,提出创造我国未来名牌事务所的新思路.
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| 关 键 词： | 名牌事务所 核心能力 市场资产 对策 |
| 文章编号： | 1001-5035(2001)05-0106-04 |
| 修稿时间： | 2001年9月3日 |
A Strategic Thinking on Creating Branded CPA Firms' in China |
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| FU Li,ying.A Strategic Thinking on Creating Branded CPA Firms' in China[J].Journal of Zhejiang Normal University:Social Sciences,2001,26(5):106-109. |
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| Authors: | FU Li ying |
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| Abstract: | To merge into the international famous accounting firms is considered as the fastest and most effective measure that CPA firms may take in our country when facing the competition but this article argues that CPA firms should be fully aware of the significance and value of brand and explore new approaches to turning themselves into branded CPA firms. |
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| Keywords: | Branded CPA Firms Core Competence Market Assets Measures |
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