| 入世后江西省农产品品牌战略研究 |
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| 引用本文： | 李道和,池泽新.入世后江西省农产品品牌战略研究[J].江西农业大学学报(社会科学版),2005,4(1):25-28. |
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| 作者姓名： | 李道和 池泽新 |
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| 作者单位： | 江西农业大学,经济贸易学院,江西,南昌,330045 |
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| 基金项目： | 江西省教育厅人文社科课题资助项目(03GL09) |
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| 摘 要： | 入世后,我国农产品市场竞争压力逐渐加强,我省农产品市场同样面临来自国内外市场的竞争压力。从实施江西省农产品品牌战略的角度,在分析入世后江西省农产品品牌意义和困境的基础上,提出江西省农产品实施品牌化战略的主要措施。
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| 关 键 词： | 世贸组织 江西省 农产品 品牌战略 |
| 文章编号： | 1671-6523(2005)01-0025-04 |
| 修稿时间： | 2004年11月10 |
Research on the Strategy of Promoting Brand- name Agricultural Products in Jiangxi |
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| LI Dao-he,CHI Ze-xin.Research on the Strategy of Promoting Brand- name Agricultural Products in Jiangxi[J].Journal of Jianxi Agricultural University :Social Sciences Edition,2005,4(1):25-28. |
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| Authors: | LI Dao-he CHI Ze-xin |
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| Abstract: | After China's entry into WTO, the competition in China's market of agricultural products has become increasingly intense, with pressures from both home and abroad. From the perspective of implementing the strategy of brand-name agricultural products, this paper analyzes the significance and difficulties in the promotion of agricultural brand-name products and puts forward major measures for the brand-name strategy. |
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| Keywords: | WTO Jiangxi agricultural products brand-name promotion strategy |
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