| 再论高职高专院校招生的营销策略 |
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| 引用本文： | 钱钶.再论高职高专院校招生的营销策略[J].榆林高等专科学校学报,2004,14(2):30-34. |
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| 作者姓名： | 钱钶 |
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| 作者单位： | 景德镇高等专科学校财经与法律系，江西景德镇333000 |
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| 摘 要： | 高职高专教育服务产品具有商品属性观念，积极推进市场营销观念，努力提升高职高专在招生方面的营销策略；积极倡导主动适应市场，自觉运用市场营销理论，适应教育市场规则是高职高专院校目前必然的选择。
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| 关 键 词： | 高职高专院校 招生 适应教育 高职高专教育 商品属性 性观念 主动 营销策略 市场规则 服务产品 |
| 文章编号： | 1008-3871(2004)02-0030-05 |
| 修稿时间： | 2004年3月5日 |
Rediscussion About The Marketing Strategy In Vocatiaoal Junior College Enrollment |
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| QIAN Ke.Rediscussion About The Marketing Strategy In Vocatiaoal Junior College Enrollment[J].Journal of Yulin College,2004,14(2):30-34. |
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| Authors: | QIAN Ke |
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| Institution: | College of Jing De zhen Department of finance and Law Jing De zhen Jiangxi 333000 China |
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| Abstract: | This essay is trying to make clear the marketing staratigy in vocational college enrollment through further exprounding and proving the commercial properties of the educational service provided by vocational colleges and through further analysis of how the marketing idea is understood respectively in different sorts of work of vocational colleges. It also says that the vocational colleges should actively accustom themselves to the market, adapt the marketing idea, put it to use and be adapted to the educational market rules. |
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| Keywords: | vocational college enrollment marketing strategy |
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