| 企业经营方式的转变:对市场环境和营销渠道的影响 |
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| 引用本文： | 郑吉昌. 企业经营方式的转变:对市场环境和营销渠道的影响[J]. 浙江树人大学学报, 2003, 3(1): 22-25 |
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| 作者姓名： | 郑吉昌 |
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| 作者单位： | 浙江树人大学,浙江,杭州,310015 |
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| 摘 要： | 本文认为 ,知识经济是建立在知识和信息的生产、分配和使用基础之上的经济形态。在知识经济条件下 ,企业经营方式发生了根本性的转变 ,市场环境出现了消费感性化、产品均质化、品牌全球化等特点。营销渠道也出现了新的变革趋势
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| 关 键 词： | 知识经济 企业经营方式 营销渠道 消费行为 |
| 文章编号： | 1671-2714(2003)01-0022-04 |
| 修稿时间： | 2002-10-22 |
Change of Management Form of an Enterprise:Influence on Market Environment and Marketing Channel |
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| ZHENG Jichang. Change of Management Form of an Enterprise:Influence on Market Environment and Marketing Channel[J]. Journal of Zhejiang Shuren University, 2003, 3(1): 22-25 |
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| Authors: | ZHENG Jichang |
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| Abstract: | Knowledge economy is an economic form based on production, distribution and use of knowledge and information. On condition of knowledge economy, an enterprise's management form has had a fundamental change, and there appear several characteristics in market environment such as consumption perception,quality equalization and brand globalization. There also appears new tendency of transformation in marketing channels. |
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| Keywords: | knowledge economy management form marketing channel consumption behavior |
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