| 巧实力主义 |
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| 引用本文： | 本刊编辑部,尹丹,刘付海英.巧实力主义[J].经理人,2009(7). |
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| 作者姓名： | 本刊编辑部 尹丹 刘付海英 |
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| 摘 要： | 经济低迷,经营环境恶劣,消费者行为方式突变,靠什么赢得竞争?紧握消费者的手,用非凡的智慧,创新的思维,宽阔的视野,打造巧实力!巧实力主义,以变应变!企业逆风飞扬的关键,恶劣环境下的竞争法则!
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| 关 键 词： | 消费者 经营环境 实力主义 |
Developing "Smart Power" |
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| Abstract: | In this time of economic downturn, sudden changes in consumer behaviors and market conditions and a worsening business environment,how can companies win in competition? According to Sino Manager,an important way to achieve this is by forging their"smart power".Unlike what we know as"hard power"or"soft power","smart power"reflects innovative thinking,open minds and broad perspectives in economic downturns.This power is a company' s corner stone and secret to countering adverse situations. |
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