Coping with the COVID‐19 crisis: force majeure and gender performativity

This article examines the coping strategies of individuals during the confinement in France using a sensemaking lens. We draw on two studies consisting of 85 qualitative surveys followed by a diary in which 20 individuals wrote about their experiences during the first three weeks of the confinement. We employ an interpretative phenomenological approach to analyse the data. The findings reveal two patterns in the ways men and women cope with their experiences during the COVID‐19 pandemic. The first pattern shows intensification of gender performativity manifested in the reproduction of ‘masculine’ and ‘feminine’ reactions to the crisis. The second pattern detects a tendency towards a gradual deflection from gender performances through mental improvisations that foster new awareness of the crisis presenting an opportunity to transcend traditional gender roles. Our study highlights some potential emancipatory implications the COVID‐19 crisis may have for the practices of ‘doing gender’ and perceptions of work–life balance therefore instigating a transition towards more egalitarian households.