| 我国移动商务的商业模式探析 |
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| 引用本文： | 雷婷. 我国移动商务的商业模式探析[J]. 西北第二民族学院学报, 2009, 0(3): 123-127 |
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| 作者姓名： | 雷婷 |
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| 作者单位： | 陕西师范大学,国际商学院,陕西,西安,710062 |
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| 摘 要： | 从优势、劣势、机会、威胁四个方面分析了我国现有的移动商务商业模式的发展情况，总结出移动商务商业模式的优化原则和未来的发展趋势，并提出了一些可供借鉴的理论指导。
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| 关 键 词： | 移动商务 商业模式 产业价值链 |
Study on the Business Mode of M-Commerce in China |
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| LEI Ting. Study on the Business Mode of M-Commerce in China[J]. Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science), 2009, 0(3): 123-127 |
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| Authors: | LEI Ting |
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| Affiliation: | LEI Ting ( School of International Business, Shaanxi Normal University, Xihn 710062, China ) |
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| Abstract: | In this paper, the author makes an analysis of current development of business mode of M-commerce in China from four aspects, namely strengths, weaknesses, opportunities and threat. Besides, the author concluded the optimization principle of the M-Commerce business modes and the development trends of the M-Commerce and gave some theoretical guidance to Chinese enterprises. |
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| Keywords: | mobile business business mode Industry Value Chain |
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