Management paradigms for the new millennium

A proliferation of paradigms is occurring in management thought and practice, defining paradigms as means of understanding the world and a basis for informing action. Frequent paradigm shifts are essential for survival in a business context of constant innovation. While the idea of paradigms has been widely received in management, it has been so more as a contested than a settled domain. Management paradigms are far more numerous than those of the natural sciences that Kuhn studied. Kuhn expected the long periods of normality to be marked by an absence of paradigmatic questioning and strife. In management, at any time, there are a number of competing paradigms available.
Kuhn was concerned to chart how changing realities of investigation were tied up with changing perceptions. In business the focus has been much more on the changing realities rather than changing perspectives. In any system that is ecologically interdependent, if you change any paradigmatic part then you change the whole. When there is sufficient change and fluidity in a system then we can speak of a 'paradigm shift': that period when a shift occurs from one paradigm set to another, the transition from one wave to the next. In these conditions uncertainty and ambiguity will apply. Discontinuous change is a step shift in the rate of change that invalidates existing assumptions and begins to transform the rules of competition.