| 谈品牌学报的资源构建 |
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| 引用本文： | 邓美艳. 谈品牌学报的资源构建[J]. 辽宁医学院学报(社会科学版), 2004, 0(4) |
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| 作者姓名： | 邓美艳 |
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| 作者单位： | 沈阳工业大学 辽宁沈阳110023 |
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| 基金项目： | “中国高校学报 (自 )研究会基金资助项目 (GBJM 32 7)”成果之一。 |
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| 摘 要： | 现代社会孕育了较为成熟的市场经济 ,同时也引发了资源的激烈竞争。谁拥有资源谁就有了生存发展的主动权 ,高校学报也是如此。资源构建是学报赖以生存发展乃至创建品牌学报的重要条件 ,不能忽视 ,应努力为之。
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| 关 键 词： | 高校学报 资源 品牌 生存发展 |
On the Resource Construction of a Famous Journal |
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| Deng Meiyan. On the Resource Construction of a Famous Journal[J]. Journal of Liaoning Medical College:Social Science Edition, 2004, 0(4) |
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| Authors: | Deng Meiyan |
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| Abstract: | The intense competition for the resource is a product of market econom y in modern society. The holder of resource will acquire initiative, thus is it for the university journals. The importance of manpower resource, environmental resource and information resource is discussed in this paper. It is brought forw ard that the resource construction is an important qualification for establishin g a famous journal and assuring it survival. It cannot be neglected. |
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| Keywords: | university journal resource brand survival and develop ment |
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