| 浅谈企业品牌创新 |
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| 引用本文： | 洪振华. 浅谈企业品牌创新[J]. 云梦学刊, 2010, 31(2): 82-85 |
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| 作者姓名： | 洪振华 |
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| 作者单位： | 邵阳学院,湖南,邵阳,422000 |
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| 摘 要： | 面对经济全球化、品牌国际化的激烈竞争，推进企业品牌创新、打造强势品牌是中国企业发展壮大的必由之路。创新品牌的方略在于：在观念创新、文化创新、技术创新的同时，还应在市场定位、产品质量、支撑体系、品牌经营等方面下功夫。
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| 关 键 词： | 企业品牌 创新 障碍 方略 |
DISCUSSION ON ENTERPRISE'S BRAND INNOVATION |
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| HONG Zhen-hua. DISCUSSION ON ENTERPRISE'S BRAND INNOVATION[J]. Journal of Yunmeng, 2010, 31(2): 82-85 |
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| Authors: | HONG Zhen-hua |
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| Affiliation: | HONG Zhen-hua (Shaoyang University, Shaoyang 422000, China) |
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| Abstract: | facing the keen competition of economic globalization and brand internationalization, we should advance brand innovation and make surging brand to develop and strength Chinese enterprises. The general plan lies in： continue to strengthen thought, cultural and technology innovation. What＇s more, we should work hard on market orientation and product quality. |
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| Keywords: | enterprise brand innovation obstacle general plan |
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