| 现时媒体环境下的受众重组研究 |
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| 引用本文： | 张鹏燕,范晓鹏. 现时媒体环境下的受众重组研究[J]. 石家庄铁道学院学报(社会科学版), 2009, 3(3): 71-74 |
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| 作者姓名： | 张鹏燕 范晓鹏 |
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| 作者单位： | 河北经贸大学人文学院,河北,石家庄,050061 |
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| 摘 要： | 受众群体结构的变化,不仅会影响传媒产业本身的资源结构布局等发展趋向问题,还会对社会整体价值观念、个体心理意识的塑造产生深远而广泛的影响。而事实上,更多地从结果的角度看到分众化的趋势,忽略了过程的复杂。论文着重从后一角度看现时媒体环境下受众重组的呈现、原因与意义。
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| 关 键 词： | 受众重组 原因 意义 |
| 收稿时间： | 2009-01-17 |
On the Audience Reorganization In Modern Media Environment |
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| ZHANG Peng yan and FAN Xiao peng. On the Audience Reorganization In Modern Media Environment[J]. , 2009, 3(3): 71-74 |
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| Authors: | ZHANG Peng yan and FAN Xiao peng |
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| Affiliation: | (Humanity College,Hebei University of Economics and Business,Shijiazhuang 050061,China) |
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| Abstract: | Changes in the structure of the audience groups will not only effect the media industry itself,such as structural layout of the resource development but also effect the Values of whole society.In fact,we saw Segmented trend from results and neglected the complexity of process.In this paper,we study on the reason and meaning of audience reorganization in modern media environment |
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| Keywords: | audience reorganization reasons meaning |
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