论媒体的双重角色模式及其危机

当前中国媒体的双重角色模式面临着种种挑战,存在许多问题,正日渐丧失其有效性和合法性。这种双重性表现在产业界定、集团化、功能观、技术崇拜和受众概念的出现等方面,并通过利益合谋、拼接、抽象和实用主义等原则建构起来的。这种媒体的双重组织模式在一定程度上忽视和损害了公共利益,可能受到剧烈的批判和反对。针对这种情况,应该创造性地重建媒体的理想价值,建构一个平衡合理的中国媒体架构。

On the Dual-role Model of Chinese Media and Its Risks

Due to various challenges and problems,the dualrole model of Chinese media is losing its effectiveness and authority.The duality,on the one hand,is displayed in such aspects as industry-defining,formation of company group,functional ideas,technical worship,and the emergence of the concept of audience,and on the other hand,is constructed by principles such as interest conspiracy,combination,abstraction,pragmatism and so on.This model to some extent ignores and hurts the public interest and therefore is likely to arouse violent criticism and opposition.Accordingly,we need to reconstruct the media's ideal value and build an appropriate balanced Chinese media structure.