| 论邮政网上邮购业务的发展 |
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| 引用本文： | 范鹏飞. 论邮政网上邮购业务的发展[J]. 南京邮电大学学报(社会科学版), 2004, 6(4): 11-16 |
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| 作者姓名： | 范鹏飞 |
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| 作者单位： | 南京邮电学院,管理工程系,江苏,南京,210003 |
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| 摘 要： | 计算机和通信技术的发展为中国邮政发展网上邮购业务提供了便利,邮政部门应抓住机遇,大力发展网上邮购业务。从分析中国邮政发展网上邮购业务的市场定位出发,指出邮政部门要强化网络营销意识,寻找稳定可靠的货源和邮购客户,大力开发网上邮购商品。同时,提出了发展网上邮购业务的若干策略。
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| 关 键 词： | 中国邮政 网上邮购 市场定位 策略 |
| 文章编号： | 1008-603(2004)04-0011-06 |
| 修稿时间： | 2004-05-20 |
On the Development of Postal Online Mail Order Service |
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| FAN Peng-fei. On the Development of Postal Online Mail Order Service[J]. Journal of Nanjing University of Posts and Telecommunications(Social Science), 2004, 6(4): 11-16 |
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| Authors: | FAN Peng-fei |
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| Abstract: | The development of computer and communication technology offers convenient opportunities for China Post to develop online mail order service. And China post departments must seize the opportunity and vigorously develop online mail order service.Based on the analysis of market orientation of online mail order service of China post, this paper points out that post departments must enhance the sense of network marketing, find the steady and credible supply of goods and customers and develop online mail order goods, and suggests some strategies to post departments of China. |
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| Keywords: | China Post online mail order service market orientation strategies |
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