我国企业技术创新对自主品牌建设的影响研究

随着经济的发展，品牌在企业的发展中起到了重要的作用，自主品牌是企业经营中重要的无形资产。我们认为在自主品牌建设中技术创新是建设企业自主品牌的重要因素。本文建立了我国企业自主品牌建设模型，从技术创新的四个维度，包括规制维度、技术维度、市场维度和资金维度等方面分析技术创新对自主品牌建设的影响，运用微笑曲线等理论，提出了如何加强技术创新水平，建立和维护企业自主品牌的对策。

The study on the effect of the technical innovation of China's enterpriseon independent brand building

With the development of economy,brand plays an important role in the development of enterprises,and independent brand is the important intangible assets of business.We believe that in building the independent brand of enterprises.In this paper,we establish the model of enterprises independent brand building.From the four dimensions of technological innovation,including the regulation dimensions,technical dimensions,market dimensions and market dimensions,we can analyze the effection of technological innovation to independent brand building.We also use the smile curve and other theories to put forward ways to how to enhance the lever of technological innovation,establish and maintain the enterprise independent brands.