| 宜昌市旅游形象探析 |
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| 引用本文： | 曹诗图,郑宇飞. 宜昌市旅游形象探析[J]. 三峡大学学报(人文社会科学版), 2002, 24(3): 15-19 |
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| 作者姓名： | 曹诗图 郑宇飞 |
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| 作者单位： | 三峡大学,经济与管理学院,湖北,宜昌,443002 |
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| 摘 要： | 通过分析宜昌市的地域背景 ,对宜昌市旅游形象进行了定位研究 ,提出了“水电旅游之都”的核心理念。并对宜昌市的旅游形象进行了策划 ,探讨了宜昌市旅游形象的塑造方略与途径
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| 关 键 词： | 宜昌市 旅游形象 水电旅游之都 TDIS |
| 文章编号： | 1009-1769(2002)03-0015-05 |
| 修稿时间： | 2002-01-07 |
Analysis on the Image of Yichang as a Tourist City |
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| CAO Shi tu , ZHENG Yu fei. Analysis on the Image of Yichang as a Tourist City[J]. Journal of China Three Gorges University(Humanities & Social Sciences), 2002, 24(3): 15-19 |
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| Authors: | CAO Shi tu & ZHENG Yu fei |
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| Abstract: | Based on analyzing the background of Yichang City, this article studies the image of Yichang as a tourist city, and puts forward the core concept of "Yichang as a base of hydroelectric power". The article proceeds to offer some tips on how Yichang can be built into an international city with fine tour image. |
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| Keywords: | Yichang City tour image a base of hydroelectric power TDIS |
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