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商务交际中英汉道歉策略的语用对比研究
引用本文:黄雪芳.商务交际中英汉道歉策略的语用对比研究[J].吉林工程技术师范学院学报,2009,25(7):44-46.
作者姓名:黄雪芳
作者单位:广东工业大学,华立学院,广东,广州511325
摘    要:道歉语是人们在日常生活中经常使用的语言,它在不同文化中有不同的语用规律。本文结合语用学和跨文化交际的基本理论探讨道歉策略在中西方不同商务语境中运用的异同并分析了原因。

关 键 词:商务交际  道歉策略  对比研究

Comparative Study on English and Chinese Apology Strategies in Business Communication
HUANG Xue-fang.Comparative Study on English and Chinese Apology Strategies in Business Communication[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2009,25(7):44-46.
Authors:HUANG Xue-fang
Institution:Huali College;Guangdong University of Technology;Guangzhou Guangdong 511325;China
Abstract:Apology speech,as a speech act,is a part of a language often used in people's daily lives and has different patterns in different cultures.This paper attempts to discuss the similarities and differences of apology strategies used in different business contexts in China and western countries on the basis of principles of pragmatics and inter-cultural communication,and analyzes the causes of this phenomenon,hoping to be helpful in inter-cultural business communication across regions,nationalities or nations.
Keywords:business communication  apology strategies  comparative study  
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