| 我国体育明星商业运作模式研究 |
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| 引用本文： | 王荣华. 我国体育明星商业运作模式研究[J]. 贵州工业大学学报(社会科学版), 2008, 0(6) |
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| 作者姓名： | 王荣华 |
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| 作者单位： | 福建工程学院; |
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| 摘 要： | 随着体育逐渐走进人们的生活,并成为关注的焦点。企业家们充分利用体育明星的名人效应为企业或商家作广告宣传。而原有的一整套国家对体育明星的管理模式已经不再适应当今市场经济的发展。如何与时俱进,找到适合我国体育明星发展的商业运作模式,最终实现国家、个人双赢,是当前的关键。
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| 关 键 词： | 体育明星 运作模式 商业运作模式 |
Our country sports star's commercial operation pattern research |
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| WANG Rong-hua. Our country sports star's commercial operation pattern research[J]. Journal of Guizhou University of Technology(Social Science Edition), 2008, 0(6) |
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| Authors: | WANG Rong-hua |
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| Affiliation: | WANG Rong-hua(Fujian Engineering College,Fuzhou Fujian,350014) |
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| Abstract: | Along with the people living standard's enhancement,the sports entered people's life gradually,becomes focal point which the people start to pay attention.The entrepreneur saw behind the professional sports hid the huge opportunity,fully the celebrity effect creates the advertisements propaganda using the sports star for the enterprise or the business.The original one whole set country already no longer adapted now the market economy development to the sports star's management pattern,even played the fetter... |
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| Keywords: | sports star operation pattern research |
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