论地理标志农产品之保护

近年来,地理标志农产品已经逐渐成为农业领域的热门词汇,社会的认可度增高,通过审批的地理标志农产品的数量呈逐年稳步上升趋势,显然,它已经成为优质农产品的代名词,获得了消费者的广泛青睐。地理标志农产品的作用在于:不仅能够增加农产品品牌效应,提高市场地位,而且能够增值溢价。但是,地理标志农产品也存在着品牌商誉保护意识薄弱,缺乏质量跟踪管理与追溯体系,以及深加工技术含量偏低等问题。基于此,应提高地理标志农产品品牌保护意识,转变发展模式,注重龙头企业培养,加快人才队伍和技术服务体系建设。

On the Protection of Geographical-Mark Farm Products

Recent years,geographical-mark farm product comes to be a hot word in agricultural fields.With the increasing social acceptance,the amount of these products approved with geographical indications has risen gradually every year.It,obviously,has become a byword of selected farm products,winning wide favor from customers.The geographical indications can enhance brand effort of farm products,strengthen their market positions,increase their value and sell at a premium.However,the manufacturing companies also have many problems,such as weak protection awareness for brand reputation,less quality tracing management and traceability system,and lower technique deep processing.The paper suggests these companies should enhance their awareness of protecting brand,change development mode,focus on training as leading enterprises,quicken qualified groups and build a sound technical service system.