| 让农村籍员工自愿留在企业中:内部营销作用于留任意愿的机理研究 |
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| 引用本文： | 刘平青,刘维政,史俊熙.让农村籍员工自愿留在企业中:内部营销作用于留任意愿的机理研究[J].北京理工大学学报(社会科学版),2015,17(5):84-90. |
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| 作者姓名： | 刘平青 刘维政 史俊熙 |
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| 作者单位： | 北京理工大学管理与经济学院,北京,100081;北京理工大学管理与经济学院,北京,100081;北京理工大学管理与经济学院,北京,100081 |
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| 基金项目： | 国家自然科学基金面上项目(71172173) |
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| 摘 要： | 通过理清内部营销作用于留任意愿的机理, 找出让农村籍员工自愿留在企业中的途径。收集701份针对农村籍员工的有效问卷调查数据, 采用SPSS 21与LISREL 8.70进行统计分析。研究结果表明:内部营销对留任意愿有显著的正向影响, 组织认同在其中起到部分中介的作用。个体-组织匹配程度的不同还会严重影响到内部营销对留任意愿作用的强度以及员工“是走是留”。
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| 关 键 词： | 内部营销 留任意愿 组织认同 个体-组织匹配 |
| 收稿时间： | 5/2/2014 12:00:00 AM |
Getting Migrant Workers to Stay Voluntarily: The Study on the Relationship between Internal Marketing and Intent to Stay |
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| LIU Pingqing,LIU Weizheng and SHI Junxi.Getting Migrant Workers to Stay Voluntarily: The Study on the Relationship between Internal Marketing and Intent to Stay[J].Journal of Beijing Institute of Technology(Social Sciences Edition),2015,17(5):84-90. |
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| Authors: | LIU Pingqing LIU Weizheng and SHI Junxi |
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| Institution: | 1.School of Management and Economics, Beijing Institute of Technology, Beijing 100081, China |
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| Abstract: | The paper intends to find the way by which it can improve the voluntary retention of migrant workers, through the study on the relationship between internal marketing and intent to stay. Based on 701 valid questionnaires collected from migrant workers, and use SPSS 21 and LISREL 8.70 to count and analyze,the paper supports that internal marketing has a positive effect on intent to stay, with the partial mediating role of organizational identification. Person-organization fit moderates the relationship between internal marketing and intent to stay, and influences the employees' behavior whether to stay or to leave. The paper also discuss the theoretical contributions and practical values. |
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| Keywords: | internal marketing intent to stay organizational identification person-organization fit |
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