A Goal-Setting and Feedback Intervention to Increase ID-Checking Behavior: An Assessment of Social Validity and Behavioral Impact |
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| Authors: | Christopher O Downing Jr E Scott Geller |
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| Institution: | 1. Virginia Polytechnic Institute and State University , Blacksburg , Virginia , USA cdowning@vt.edu;3. Virginia Polytechnic Institute and State University , Blacksburg , Virginia , USA |
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| Abstract: | A participative goal-setting and feedback intervention increased cashiers' identification-checking behavior at a large grocery store. The cashiers' identification-checking percentages increased from 0.2% at baseline to 9.7% during the intervention phase and then declined to 2.3% during withdrawal. At the control store, the percentages of identification-checked purchases were 0.3%, 0.4%, and 0.7%, respectively, during the A-B-A phases at the intervention store. A comprehensive social-validity assessment showed ID-checking to be accepted by both cashiers and customers. |
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| Keywords: | credit-card fraud feedback goal setting identity theft |
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